Le making of du court métrage L'Ours et le Lièvre
Campagne de Noël de John Lewis
Il était une fois un animal qui n'a jamais vu de Noël. Lorsque les vents d'automne laissent leur place à la neige d'hiver, l'ours commence son hibernation. Son ami le lièvre est déterminé à lui donner un cadeau qu'il n'a jamais reçu avant - Noël.

Réalisé par Elliot Dear & Yves Geleyn
En anglais:
The John Lewis Christmas campaign has become a symbol of the start of the British Christmas season, and Hornet is proud to present The Bear & The Hare, Yves Geleyn’s heartwarming animated film for John Lewis and Adam & Eve DDB.

There once was an animal who had never seen Christmas. As autumn winds turn to winter snow, the bear begins his annual retreat into hibernation to sleep his way through the best part of the year. The festive spirit is strong though, and his friend the hare is determined to give him a gift he has never received before – Christmas.

This is a classic Christmas tale in the John Lewis tradition, but the scale of the project and the innovative combination of animated techniques involved in creating it are unprecedented. The marriage of traditional hand-drawn 2D animation with stop-frame model animation creates a tangible world full of texture and detail that conveys the honesty behind the John Lewis Christmas message.

Newsletter Signup: eepurl.com/t_kpf • Like: facebook.com/hornetinc • Follow: twitter.com/hornetinc

To see the full advert: vimeo.com/78834424

Mots-clés: The, Making, The, Bear, &, The, Hare, ours, stop, motion, animation, behind, the, scene, makingof, making, christmas